2016 Social Marketing Planning Guide
Building out your 2016 plan is always so much fun, isn’t it? You’re auditing and measuring past performance, forecasting and predicting based on that, calendaring…and, oh yeah, trying to prove why your department needs more dollars to spend in Q1. It’s a totally stress-free experience.
Just kidding. I feel your pain, and while I can’t put together the perfect social power formula for your brand (only you can do that!), I can give you the tools to make 2016 your best year on social yet. Here’s what you’ll need.
1. The SocialMedia.org Big List
The SocialMedia.org Big List is the official newsletter of SocialMedia.org. If you want weekly information about what the crème de la crème is cooking up right now, from adidas to CVS/pharmacy to Microsoft and pretty much every brand in between, subscribe to start the new year right.
This newsletter will inspire you by sharing what social media leaders are working on, highlighting career moves and opportunities, and informing you about relevant social marketing conferences.
2. Mary Meeker’s 2015 Internet Trends Report
Mary Meeker’s yearly Trends reports have become something of a marketing industry phenomenon.
This year’s was no exception, with a ton of insight into video consumption on Facebook and beyond, social ad forecasting, social network usage across various demographics, and so much more. Check out the 2015 report and keep your eyes peeled for the upcoming 2016 report.
3. Pew Research
Always keep your eye on Pew Research about tech and social media usage when you’re planning your future content.
How will you know which strategies will work best if you don’t understand who your audience is and how they interact on social?
Businesses are made up of people, and LinkedIn is a great way to learn from and connect with leaders in the social space. But how do you make the most out of this network?
Join the LinkedIn groups relevant to your professional category so you can learn strategic information — and also the groups which members of your target demographic belong to (this is especially potent for B2B brands).
And, of course, make sure you’re following the social and tech thought leaders who share exclusive content on LinkedIn.
5. A Social Analytics Solution
If you don’t have a social analytics solution, you’re wasting time (why spend hours Frankenstein-ing together charts and presentations when you can see them all, in the format you want, in one beautiful place?) and money (in a nutshell: access to the best data means you can pivot more quickly when you make a misstep, and do more of what is working, which means more $$ for your brand).
You’re not getting the full picture: deep insight into your social activities and those of your competitors helps you report, measure, and optimize, all at once. This is definitely a resource worth investment in 2016.
Try ours here.
6. A Wish List
You can use many of the resources on this list to put together a “wish list” — if your brand could create any social content or employ any social strategy in the world, regardless of budget, what would those content pieces/strategies look like?
Start by looking at the brands you admire and calling out specific ways that they’ve achieved goals you want to achieve. Tailor these strategies/ideas to your brand, and also use these ideas as a jumping-off point for creating your own entirely fresh ones.
Once you’ve compiled your dream list, take a look at your budget and see what you can do with big ideas in a more constrained financial landscape. Another possibility: bring your list to your boss and show the value connection for the brand at large.
7. The 2016 Simply Measured Social Marketing Planning Guide
You know we had to end here. Download our 2016 Simply Measured Social Marketing Planning Guide to get a jump start on the year — in style!