If you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet. As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish.
To get a better understanding of the specific aspects that make a Tweet successful, we looked at the data from the 100 top brands analyzed for our Twitter Marketing Study, and compiled these key traits from their top Tweets.
10 Tips for Crafting the Perfect Tweet
These ten tips are based off an analysis of over 129,300 Tweets from the Interbrand 100 top global brands. While best practices will be specific to your individual brand, these tactics performed the best for these 100 leading brands, and can be used to test your own success on Twitter.
1. Use Hashtags & Links Together: Tweets with hashtags AND links outperform Tweets with just one or another.
2. Don’t #Hashtag Overload: Tweets with more than two hashtags get 32% LESS engagement.
3. Tweet Longer: Tweets with under 60 characters see 1/3 the engagement of longer Tweets. Brand Tweets that use more than 120 characters perform best.
4. Clear CTAs: Tweets containing the word “click” average 35% more engagement than the brand average.
5. Urgency: Tweets containing the words “right now” or “today” average higher engagement than the brand average.
6. Maintain Frequency: Top performing brands average 1-5 Tweets per day.
7. Use Pictures: Tweets with images average 2X the engagement of Tweets without images.
8. Use Native Image Types: pic.twitter.com links auto-embed, unlike most other image types.
9. Share links with photos: Links with embedded photos perform 29% better than plain text Tweets with links.
10. Size matters: Use the following aspect ratio for your Twitter images.
When testing these components with your own account, it’s important to measure the success and optimize based on your own personal results. Click the link below to learn how Simply Measured’s full package of Twitter measurement tools can help you understand your content.