The most engaging brands on LinkedIn recognize the opportunity to do more than recruiting. These brands are using LinkedIn to share brand marketing, company values, and product updates, with potential partners, investors, and customers.
Earlier this week we announced LinkedIn reporting from Simply Measured. We used our new LinkedIn reports, to analyze how the Interbrand Top 100 Brands are using LinkedIn, and found that most are implementing tactics that go well beyond job postings.
55% of the Top 100 Brands use LinkedIn to share company updates in addition to job opportunities.
Top brands are taking different approaches to LinkedIn, take a look at the tactics the most engaging brands are using to connect with business professionals.
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