Tweet Location Normalization in RowFeeder Enterprise

Damon just posted a quick walk-through of RowFeeder Enterprise and the new Geo-Normalization feature. Even if tweets are not geo-tagged (less than 1% are on a recent check), this feature tries to determine as much information as possible from a user’s location.Â This includes city, state/region, metro information and latitude/longitude for each Tweet. All location data is added to your Excel output in additional columns. Geo-Normalization is an add-on feature for RowFeeder Enterprise customers. If you’re interested in this feature, drop us a line at us@untitledstartup.com.

Check it out!

Posted on May 7, 2010 by Adam Schoenfeld
Categories: RowFeeder

Like what you read? Follow Simply Measured for updates

Try one of our 14 free reports to analyze your Twitter, Facebook, Google+, YouTube, or Instagram presence

Run a Free Report

Or, get access to the full suite of Simply Measured social media analytics report - over 48 and counting!

Start your Free Trial

Ellie K

Only 1% of tweets were geo-tagged? That is surprising. I'm clearly missing something about platform connectivity, because I'd assumed non-GPS type LBS e.g. FourSquare but not Gowalla, could be shared on Twitter. Obviously, I'm not familiar with FourSquare as a user!

But you get around the issue very nicely with your geo-normalization. Y'all at untitled startup do some very fun things with social media data! BTW, in case you didn't know already, you received a high-profile link and compliment on Mashable due to the forced-accept bug on Tweet incident today.
http://dcortesi.com dacort

Hi Ellie – one thing to note is that even if you send FourSquare checkin to Twitter, you still have to have location enabled on your Twitter profile for the GPS coordinates to show up. That said, it's still possible to pull geo-coordinates by looking up the FourSquare venue.

Location is not enabled by default on Twitter, so adoption will be slow, but it's nice that they make it an opt-in.