Last night, ESPN hosted its annual ESPY awards, an event that alwaysÂ draws significant social media buzz across the country. Â We tracked Twitter mentions of the hashtags #ESPY and #ESPYs, much like we did for the #BETawards last month.Â When comparing the two data sets, a few things drew our attention.Â For one, the amount of Twitter buzz varied immensely between the two shows.Â Â Â The BET Awards garnered over 168,000 tweets during the event, whileÂ the ESPYs drew only 18,000+ tweets.Â Such data suggests that the BET Awards, and music in general, are of greater importance to the Twitter world than the ESPYs and sports.
Another discrepancy in our data setsÂ was the cities that were most active on Twitter about the events.Â For the BET Awards, we saw musically rich cities like New York City and Atlanta dominate the Twitter buzz, but for the ESPYs, they were less involved.Â On the contrary, cities like Boston and Los Angeles, seemingly more interested in their local sports than theirÂ local music, were much more activeÂ during the ESPYs.
Try one of our 14 free reports to analyze your Twitter, Facebook, Google+, YouTube, or Instagram presence
Or, get access to the full suite of Simply Measured social media analytics report - over 48 and counting!