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The BET Awards Wins on Social Media

The 2011 BET Awards aired on Sunday night from Los Angeles. The event was backed by a massive social media campaign, including a “social meda lounge” sponsored by Ford. Based on our Twitter monitoring and analytics, fans and viewers clearly responded to this social media push. The 2011 show saw 680,000 Tweets during the telecast… Continue Reading

How to Grow Your Twitter Followers: Political Scandal

Every PR department wants more Twitter followers, especially when those followers are top bloggers, journalists, and major media outlets. Through an analysis of Representative Anthony Weiner’s Twitter audience, we’ve discovered that having a political scandal is the most efficient way to build this influential base of followers. Representative Weiner had ~40K followers before his recent… Continue Reading