Analyze Your Facebook Fan Page Metrics in Excel with a Free Insights Report
There has been more than just a little bit of excitement recently in the office and it wasn’t just over college football (though I’ll admit, there was some misery there too). With the launch of the latest version Facebook Insights many of the things we hoped and dreamed to have access to would finally be realized. So we anxiously opened up Facebook, pulled down the *new* data and yelped out a collective WTF when we saw over 200 rows of “new reports.”
So we worked really hard, sweated it out, and launched our new megaphone report last week.
But what we quickly realized is that there are so many new terms, definitions, and data points that it makes even our heads spin. (Except for Aviel’s. His head is too big to spin.) And if that happened to us, (I mean, we do get paid to do this) we can only imagine how many of you are feeling as you pick your way through the data. Well, once again, you have nothing to fear. We’ve written this 3,500+ word “blog post” that is your guide for navigating the murky waters of the new Facebook Insights raw data. We don’t expect you to read it all at once. We do recommend bookmarking this page, as I’m willing to bet (OK, hoping!) you’ll be coming back when you can’t quite remember the difference between Page Active Users and Page Fans.
First, some basic Facebook definitions, or definitions 1 – 9 for all you list junkies:
Now, let’s break it all down…
We’ve gone ahead and broken down what all 8,543,423 reports mean. Ok, that’s an exaggeration, there are *only* 60 different ways of slicing the data. But then each report has the option of being viewed by Total Count or Unique Visitors and may have one of five different time ranges (Daily, Weekly, 28 Days, Monthly, and Lifetime). Again, don’t worry our good friends, we’ve broken them all down for you and have put our spin on what each report means.
Have questions? Leave them in the comments below and we will help you out!