New Facebook Pages Drive Higher Engagement Rates On February 29th (just over three weeks ago!) Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that Timeline would help “showcase brand’s unique stories and identities” and improve how consumers interact and [...]
456 Congressional Twitter Profiles Analyzed with Simply Measured
We love big datasets. So when our partners at Edelman came up with the idea to study Twitter usage in Congress, we were beyond excited. Edelman chose Simply Measured because of our unique ability to analyze hundreds of social media profiles in one place along with our flexible reporting. We’ve worked with many big enterprises [...]
Down to The Minute Analysis
We just launched a small, but very handy little feature in Simply Measured reports that gives you access to more granular analysis and reporting. When generating reports, you’ll now see a little blue clock icon (as shown below). Simply click on the clock to unlock more detailed time ranges (yeah, that rhyme was intentional). While we’ve always [...]
#SXSW 2012 Social Media Showdown
Another #SXSW has come and gone! And some interesting theories are circulating about the 2012 winners: from Huffington Post claiming big success (aka winners) are a thing of the past, to CNN stating “this year’s South by Southwest Interactive may be remembered just as much for what happened outside the halls… as what happened in [...]
Facebook Timeline for Brands Is Here. What Should You Measure?
Timeline for Brands was announced one week ago. As with all major marketing announcements, brands are preparing to launch their new pages and make sense of its implications. The launch of Timeline is a lot like a website redesign. You need to think about measurement, in terms of KPIs and goals, and how it should, or [...]
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