Beyond the Buzz: 41 Social Media Metrics Defined

Keeping up with new social media and analytics buzzwords, learning what they all mean, and understanding their importance can easily become overwhelming. To make your life easier, we’ve identified and defined 41 of the most important ones and explained why they matter. By the way, with our cross-channel social media reporting you can track and analyze… Continue Reading

Gary Vaynerchuck (@GaryVee) on Twitter By the Numbers

Rising above the noise and building an influential presence on Twitter is no small feat. Using our Twitter Analytics, we’re starting a new series to share data from Twitter’s leading voices. Our goal is to understand how these top individuals have built and sustained their profiles. This week, our analysis focuses on Gary Vaynerchuk (@GaryVee).… Continue Reading

13 Top Twitter Chats for Social Media and PR Professionals


There are many great Twitters chats happening each week, driving conversations and facilitating collaboration between a wide spectrum of social media professionals. We wrote about this topic previously, but we decided it was time for a refresh. Thanks to Robert Swanwick who has compiled a list of over 620 Twitter chats. We’ve selected thirteen popular… Continue Reading

Google+ Brand Page Adoption and Engagement Are on the Rise [Study]

Brand Page Adoption Overview

A Study of the Interbrand Top 100 Brands on Google+ | Month Six Update Google+ continues to gain market share and build consumer momentum. Since our month 3 update, two new brands from the Interbrand Top 100 list have activated pages. Overall activity is on the rise: average weekly circler engagement is up 112% and… Continue Reading

Social Media Showdown: 5 Top Brand Mascots Analyzed

The Competition

Brand mascots are currently seeing a revival thanks to social media. As Adage recently stated, “social media is giving marketers a whole new playground to test and nurture mascots.” To measure the impact of this trend, we tracked a sampling of popular mascots with a Facebook presence (i.e. where they communicate in their own voice).… Continue Reading