At Simply Measured, we strive to make your data consumable for everyday reporting and decision making. In order to better help you turn complex data into simple, powerful stories, we’re launching a new set of visualizations. Please join us in welcoming “Shapes” to the Simply Measured family of reports.
We are not abandoning our beloved charts; we are just giving our reports the ability to do more. Shapes provide us with a flexible tool for displaying data in a variety of interesting ways. These are not static infographics; everything is built from your live data and is available in Excel and on the Web.
One of the shapes we are most excited about is our megaphone, which shows content amplification on Twitter and Facebook. The megaphone is the perfect snapshot of your account performance, giving you a pulse on what is happening, at any given time. It is now available on our Twitter account report and Facebook Insights report.
In the coming weeks, we will be launching updates to our existing reports and creating new ones that include shapes. Here’s a sneak peek of the things we are experimenting with:
Putting the “Fun” in Funnels
Funnels and conversion rates are a key component of marketing analytics. We’re excited to find ways to incorporate both of these into interesting visualizations.
Another important part of reporting is understanding the interconnected relationships of data sets. Using shapes like this helps make it easier to see these connections.
The Possibilities Are Endless
It’s true! There are so many different shapes we can incorporate, our analysts are thrilled about all of the possibilities now available.
Our unique Excel to Web approach is a core component of what Simply Measured is all about. It is our goal to make all types of data, no matter how complex, easily consumable and shareable. Using shapes to provide this type of functionality is another step in that direction. It opens up a world of possibilities for data presentation and how you can tell a compelling story.
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