WWDC 2012 Twitter Analysis

If your office is anything like ours, your resident Apple fanboys (and girls) have been all abuzz about today’s #WWDC keynote presentation. Anticipating this hype, we’ve been tracking #WWDC. During the keynote alone, there were 151,936 posts (that’s over 1,000 per minute). Unsurprisingly, the Twitter conversation mapped closely to the announcements made, which also aligned with the pre-event rumors.


You can view the complete breakdown on our #WWDC 2012 Conversation Driver Analysis.

A few highlights:

  • 18% of posts were about the iOS
  • MacBook came in second, with 15%
  • Lion came in third, with 6%
  • Even though there were no announcements about a new iPhone, it still comprised 5%.
  • The event peaked at 2,119 Tweets per minute.

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Adam Schoenfeld

Adam is the co-founder and CEO at Simply Measured. He has led Simply Measured from its inception as 'Untitled Startup, Inc' to become the leading social media analytics company, serving more than 1/3 of the top 100 brands and over 100,000 users. Adam is a golfer, breakfast enthusiast, and long-time data geek.

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  • http://abrah.am/ Abraham Williams

    abuzz atwit

  • http://abrah.am/ Abraham Williams

    abuzz atwit