YouTube Analytics Are Here: Measure All Your Social Channels in One Place

We’re excited to announce that YouTube Analytics are now available for all Simply Measured users! This is a big step forward in our mission to give you all the data you need, at your fingertips, in an easily consumable format. We have three new reports that include YouTube Channel data and a YouTube Analytics Freebie.

These reports make it easy to analyze all your social data from one central location, get detailed insights about video performance, and benchmark against competitors.

1. See the Whole Picture – Report with Context

Now you can measure brand performance across Facebook, Twitter, Google+, organic conversations, AND YouTube from one location. With this complete picture, you can quickly identify trends, apply learnings across programs, and make better decisions about where to focus your social media efforts.

Easily compare engagement rates, with the complete social media analysis.

2. Get The Details – Understand What Drives Performance

With the new YouTube channel report, you can dig into the details to understand what drives engagement and interaction for your brand. This is best seen with the charts, so here are a few examples:

Measure Channel Engagement & Trends
Understanding the ebbs and flows in new comments, ratings, and favorites, and mapping those to your video content strategy, can help identify what content resonates with your subscribers. You can also analyze the relationship between your videos and new views/subscribers in context with engagement trends to optimize video content in the future.

Analyze Video Performance Drivers
It’s one thing to track video views, but digging deeper can yield more insight to guide decisions. These new reports help you drill down to understand the impact of key variables like time, day, and video duration.

3. Benchmark Against Competitors – Learn from Your Market

Just like our other competitive reports, you can evaluate how your YouTube channel stacks up against the competition. Using the details provided, you can benchmark YouTube performance against your industry, analyze videos posted by your competitors, and learn from the successes and failures of other brands.

Using the competitive analysis, we see that JetBlue consistently receives positive ratings than the other airlines.

We should also note, that for brands with multiple YouTube channels, this report can compare all your channels. Giving you the opportunity to apply learnings and best practices across all your YouTube properties.

More Data… Coming Soon

Adding YouTube reports is like the end of a scene in a movie, where the excitement and anticipation for what’s next is just starting to build. We are continually working to build comprehensive reporting for all online marketing channels. Stay tuned – there is much more to come! We look forward to hearing your feedback on the new YouTube reporting and your requests for the next data connection in Simply Measured.

Posted on June 13, 2012 by Adam Schoenfeld
Categories: YouTube