London 2012 Athletes Take Over Twitter

The countdown to the Opening Ceremonies and the start of the 2012 Olympics is on. It’s not a surprise this year will be the most social games yet. We’ve already seen more Olympic tweets today than all of the Beijing Olympics. As athletes and fans arrive in London there is no shortage of Tweets, Instagrams,… Continue Reading

5 Ways to Take Your Facebook Insights Reporting To The Next Level

If you drive social media for a brand, we can safely assume that you’re spending time on Facebook. If you are charged with measuring your brand’s Facebook programs, you’re probably thinking about better optimizing activities and reporting on results as your investment grows. Supporting a leading Facebook strategy with a leading measurement framework typically means… Continue Reading

[Case Study] Why Ben & Jerry’s is the Most Social Ice Cream Brand

How does an analytics company celebrate National Ice Cream Month? Answer: We analyze the social media presence of a leading ice cream brand. With over 4M fans and followers, Ben & Jerry’s was the perfect case study to satisfy our sweet tooth. What we discovered is that social is a core component of their marketing… Continue Reading