How Top Brands Are Using Instagram [Study]

40% of  Leading Brands Are Now Active on Instagram

They say a picture’s worth a thousand words. But for the big brands who are already engaging with Instagram’s 80-million users, it might be more fitting to say a picture’s worth a thousand fans.

Instagram’s consumer adoption has been well documented, but how have brands tapped into the hot mobile photo sharing service? And just as importantly, what are brands that have decided to hold off really missing out on?

These are the questions we set out to answer with our first Instagram study. Like our Google+ study, we used the Interbrand 100 list to gauge adoption rates amongst leading brands. The data and analysis in this study comes from our new Instagram analytics and reporting.

To analyze your own Instagram profile (or a competitor), try our Free Instagram Report, or request a trial of our enterprise platform to integrate Instagram analytics with engagement data from Facebook, Twitter, Google+ and YouTube.

Instagram Brand Adoption Study from Simply Measured

Kevin Shively

I run the Inbound team at Simply Measured. Basically, I tell stories. My job is to share our content, messages & products with the internet. You're welcome internet.

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  • http://www.superiorpapers.com/ Denny

    The idea of visualization of the information is genius in it’s origin! Hundreds of words can be placed in one pic. And using instagram is like making a photo essay.

  • http://www.superiorpapers.com/ Denny

    The idea of visualization of the information is genius in it’s origin! Hundreds of words can be placed in one pic. And using instagram is like making a photo essay.

  • http://twitter.com/Benjamin_Huang Ben Huang

    I think it would be interesting to see how photos posted to FB/Twitter fare versus Instagram photos. My guess is the FB/Twitter photos would have way more interaction. The only reason Instagram does so well is because of integration with social media. 

    • http://bmichael.me/ bmichael

      That doesn’t seem true at all.

  • http://twitter.com/Benjamin_Huang Ben Huang

    I think it would be interesting to see how photos posted to FB/Twitter fare versus Instagram photos. My guess is the FB/Twitter photos would have way more interaction. The only reason Instagram does so well is because of integration with social media. 

    • http://bmichael.me/ bmichael

      That doesn’t seem true at all.

  • Dave

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  • Mike

    jogos cassino brasileiro somente em nosso site. Nós sempre bem-vindo ao nosso site.

  • http://writing-essay.org/ http://writing-essay.org/

    I like this idea. I like graphic way of presentation some kind of information. It’s so easy to understand material.

  • http://essayswriters.org/ essayswriters.org

    Should brands have really have to use Instagram? There’s far too much
    emphasis on having to be seen using the latest ‘flavour of the month’.

  • www.braviaresearchpapers.com

    Many brands are using histograms, this is great !

  • www.braviaresearchpapers.com

    It looks like Instagram’s new video feature is already beating Vine in the battle to attract the biggest brands.

    • Sam

      I don’t think so. Vine hasn’t gain the popularity of instagram yet. However, I’m already using it to adwertise my covenant mortgage company in California by posting videoreviews of the houses.