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Social Drama: Network TV Shows Take to Facebook

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This week marked the premieres of three major network dramas: CBS’s Elementary, ABC’s Last Resort,  and FOX’s The Mob Doctor. The shows join NBC’s premiere of Revolution last week as highly publicized new dramas. So which show captured their audience’s attention? In the past, Nielsen Ratings might have been the only indicator of a show’s success, but social… Continue Reading

Instagram Users Drawn to Sharpie

At the beginning of August, Simply Measured conducted a study of the Interbrand 100 brands who’ve adopted Instagram as a marketing outlet for engaging with consumers. There were some interesting examples like Starbucks, Nike and Audi, who’d all gotten involved early and established themselves as leaders in the Instagram space. But while delving into Instagram… Continue Reading

Making Your Data More Beautiful With New Simply Measured Reports

Today, Simply Measured is refreshing our entire catalog of reports, giving them a sleek, updated look and making your data easier to consume. Your reports will still have all the great data and functionality you’re used to. Bringing you metrics in both a web-based dashboard and Excel format is our passion, and it couldn’t be… Continue Reading

Twitter Account Report 2.0: New From Simply Measured

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Simply Measured users are in for a pretty sweet surprise when they open their Twitter reports this week. We’ve given the reports an exciting upgrade, making content easier to understand, analyze and present to your teams. Not to mention that they’re so sexy, you’ll be amazed they’re based in Excel. “But what about the awesome… Continue Reading

#TCDisrupt: Twitter Tackles the TechCrunch Conference

This year, TechCrunch Disrupt went back to San Francisco, but it didn’t leave it’s fans in New York. Fans took to Twitter stronger than ever, using the hashtag #TCDisrupt over 39,000 times during the five day technology summit. TechCrunch brought in some awesome presenters this year, including a great array of start up founders and CEOs… Continue Reading

Making Metrics Matter: How to Make Your Social Data Useful Company Wide

For a new company, incorporating social media as you develop your brand and advertising strategy is a no-brainer. But not every company is new. For established companies who’ve seen success prior to the internet; the purpose, scope and reasons behind a social media campaign can be hard to understand. Management is used to the measurable… Continue Reading