40 Key Social Media Metrics Defined


Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others.… Continue Reading

4 Ways to Improve Customer Service Measurement on Twitter

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In a recent study, we found that 23% of top brands now have a dedicated Twitter account for customer service. While Twitter programs are typically owned by the marketing/PR department, customer service is a key secondary activity. Many brands are investing to solve customer problems via Twitter. The challenge is that when efforts are shifted from… Continue Reading

For NBA Players, it May Pay to Be Social…Literally


Last week, Forbes released their annual “100 Highest Paid Athletes in the World” list. The list, unsurprisingly led by Floyd “Money” Mayweather, ranged from NFL players, single named soccer players (that’s right Europe…I called it soccer), and a couple guys from the ever-growing Indian cricket scene, which, judging by their endorsement income, is a pretty… Continue Reading

Lessons From @NikeSupport’s Twitter Customer Service Metrics


Over 1,600 tweets are sent daily to the dedicated customer support handles of the Interbrand Top 100 Brands. In our recent Twitter Customer Service Study, Nike emerged as one of the most successful brands conducting customer service on Twitter. As a leading consumer brand, @NikeSupport receives a daily average of more than 265 inbound customer… Continue Reading

23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]

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With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users. 95%… Continue Reading