Do you know how timing impacts the performance of your Tweets? There is no universal answer. The best times to Tweet are unique to your brand audience and the type of content that you deliver.
Because the lifespan of any given Tweet you send is limited, it’s important to determine when your audience is most active, and the best times to share your content.
There are steps you can take to understand what are the best times for your brand to tweet, and when to serve your followers different types of content. Simply Measured’s Twitter reports deliver the data you’ll need to find the right timing for your brand.
Analyzing your top Tweets can be a good starting point for identifying the best times to Tweet. Identify which times are most commonly associated with top performing content. Viewing your top Tweets by time of day displays when your brand delivers its most successful content.
Measuring mentions of your brand, handle, or hashtags that are not retweets or replies of your Tweets can help you identify peak times for organic engagement with your brand. This approach gives you insight into user activity that isn’t biased by when your brand Tweets. Measuring organic mentions over an extended time period, and taking care to avoid events that bias posting times, can reveal when users choose to engage with your brand.
Knowing where your audience is located can help you identify when they’re most likely to be active online. Viewing a distribution of your audience by time zone can give you an idea of when they’ll be starting their day, taking lunch breaks, etc. The more broadly your audience is distributed the larger window you have to post, and the greater the need to tailor content that appeals to regional audiences.
Segmenting engagement for key content types can help you determine when certain types of content are more likely to drive engagement, during different times of the day, and days of the week. For example, you might find that posts with calls to action receive better response during peak times, but that content designed to entertain followers successfully drives engagement during weekends or off hours.
Distributing engagement by day and time shows your current engagement trends. This is an excellent way to determine which days and times are most effective for your brand to Tweet. Viewing this data over weeks or months, excluding engagement outliers, paid tweets, and making a point to experiment with when you post can help you avoid identifying peak times for engagement that are biased by when you post.
Comparing a distribution of your competitors’ engagement by day and time will also help ensure that you don’t overlook opportune times to Tweet. Examining the content strategies of your competitors can clue you in to successful post times you may not have experimented with, or help identify content types that drive engagement during times where you’ve had limited success.
Don’t just rely on when you think your audience is most active, take steps to find the best times for your brand to Tweet. Request a free trial of Simply Measured, and be sure to follow @simplymeasured on Twitter for more insight and analysis.