Twitter is a goldmine for social marketers. The audience is there, the conversation is rich, and the power players are actively engaging.
What do I mean by power players?
That depends on a lot of different factors: Your product, your goals, your engagement strategy, etc.
But it boils down to one key factor that we often ignore: Influencers.
Simply Measured’s comprehensive suite of social media analytics tools makes it easier than ever to measure influence, find influencers, and identify who in your audience is bringing real value to your brand. Lets take a look at some of the different ways you can use these tools to measure influence on Twitter:
Which users are interacting with your brand regularly? These are your brand ambassadors. They’re promoting and engaging with your content in ways that no one else is. It’s important to key in on the types of tweets that engage them. There’s a lot to be learned there.
By using the Twitter Account Report to view the top users mentioning your brand handle, you can see which types of activity engage those users, and utilize them to drive an even larger audience for your brand.
These users have the potential to influence large audiences beyond your own. By identifying them, you can foster that relationship and grow the types of content that they’re interested in.
If these influencers are engaging with different content than the rest of your audience, it’s important to identify what separates them from the rest of the pack.
Influence is more than just the number of times people reply to your Tweets. If you’re getting paid to engage with Twitter, there’s a good chance you have some bottom line goals. By tying Google Analytics into your Twitter Reporting, we’re able to break down the individual Twitter users driving site traffic for your brand.
Klout can be a powerful way to quickly identify the users who are influential in their circles. By pairing this data with site traffic data, you can see which type of audience member is driving their audience to your site, and focus on the content that works best with that group.
This can be a quick way to identify who has the largest circle, and who’s widely regarded as an expert by their own followers.
Once these users are identified, you can formulate a plan to keep them engaged, and not only replying to your Tweets, but amplifying your message.
By identifying users sharing the most links to your site, you can create engagement campaigns to thank them for acting as ambassadors, create content geared towards them and their audience, and focus your efforts on earning their continued involvement.
If a user has an audience so engaged that they can Tweet a link to your site once and get a huge response, you want to focus on increasing the amount of content they’re willing to share. Identifying the top visits-per-tweet, you can identify these users, and engage them further.
To analyze your own Twitter Followers to find influencers, sign up for a Free 14 Day Trial of Simply Measured’s full suite.