As a Community Manager for a social media company, my feed is often flooded by a sea of questions from our fans. I’ve learned so much in my time here thus far, in part due to the great questions I get everyday. Therefore, it seems only right to write a post addressing these great FAQs. Us Community Managers got to stick together, right?
FAQ #1: Is there a best time to tweet?
If I had a dollar every time I got this one… Make sure you’re not tweeting when your fans are sleeping! There is a myth that the universal best time to tweet exists. The truth is, there is a different best time to tweet for everyone. For example, Simply Measured, as a B2B company, hits its sweet spot during work hours on weekdays. However, for B2C companies, they may have a better chance at reaching their fans on the weekends. Curious when your sweet spot is? Here’s a few ways you can find it:
FAQ #2: I know I have great content, so why aren’t people on Twitter sharing it?
Truth be told, some things flop just ’cause. There isn’t always a quick fix. But, what you can do is give your content everything it needs to take off. Analytics are absolutely crucial in developing content that will not only get shared by your mom, but by your audience as a whole. Learn from past content’s performance, test different tweet copy, target influencers, and speak your customers’ language. These considerations are all crucial in packaging content. View our full breakdown here:
Content works differently for each brand. Some fans appreciate videos more than photos, others like good ol’ fashion links. We all know that photos generally reign supreme on Facebook, but maybe your brand’s videos are engaging your users as well. Either way, the most important aspect of this is understanding which visual content your customers appreciate the most. Our Twitter Account Report and Facebook Insights Report are both really handy tools for identifying your top performing content.
FAQ #4: Aside from job postings, why should my brand be on LinkedIn?
Let me just say, I think LinkedIn is underrated. On LinkedIn your brand voice can cut through the noise that exists on Twitter and Facebook. People following brands on LinkedIn are genuine fans of the brand or industry. Users following LinkedIn pages are extremely attentive and responsive. Additionally, LinkedIn Groups offer a unique opportunity to engage with users around a common, and often specific, topic. The appeal for a marketer is obvious, although many still haven’t jumped on the bandwagon yet. But it’s only a matter of time. Check why we think LinkedIn is a marketing must: