[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013


Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.

In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy.

Check out these Tweetable findings from this Twitter study, and download the full study for free below: 

“92% of top brands Tweet at least once daily.”___

“Over 36% of top brand Tweets contain links.”___

“Top brands averaged 20% follower growth on Twitter in Q4 2013.”___

“Tweets that include photos AND links receive 150% more engagement.”___

Download the Study for Free

Kevin Shively

I run the Inbound team at Simply Measured. Basically, I tell stories. My job is to share our content, messages & products with the internet. You're welcome internet.

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  • http://www.toprankmarketing.com/ Lee Odden

    Just 4 tweetable data points Kevin? Imagine how many more tweets you’d get if there were more (without having to download first) :) Tweets that get 150% more engagement that include both links and photos was interesting and good news for SMMarketers.

    • Kevin Shively

      Haha, touche Lee! I had to save SOMETHING for follow-up content. By all means: Tweet any stats from the study that you’d like!

  • Jennifer Sable Lopez

    *sad face* I clicked to “download the study for free” and got a form, so I hit the back button instead. I’d love to read this, but sadly now I probably won’t. :(

    • http://www.optify.net/ Uri Bar-Joseph

      Sorry about that Jennifer. Feel free to email me directly at uri@simplymeasured.com and I will make sure we email you the study.