The Seahawks fans are known for the noise they bring to Century Link field. Breaking records and eardrums, causing more false starts than any stadium in the NFL, causing real-life earthquakes…you know…stuff like that.
But outside of the stadium, are they still the loudest?
Being data geeks, our natural inclination was to find out how the four teams that played Sunday faired on Twitter.
We tracked the NFC and AFC championship games this weekend to find out. Going into the Superbowl, it looks like Seattle’s 12s are, in fact, the loudest crowd in the NFL…in person AND on Twitter.
“Seahawks” was used over 1 million times during Sunday’s game, peaking at over 40,000 Tweets per minute when Richard Sherman swatted a touchdown away from Michael Crabtree to win the game.
There were over 1,133,591 Twitter mentions of Richard Sherman during the NFC Title game and post-game.
Okay maybe I didn’t need to call out the entire play that won the game and ended the 49ers season…Am I biased?
Yes, I am 100% biased: As a Seattle-based company, the Simply Measured office is packed full of Seahawks faithful (except for one 49ers fan will remain nameless to protect his dignity…okay it’s Brian).
In the 49ers (and Brian’s) defense, they had a slight lead in Twitter volume for the better part of the first half, but as soon as The Hawks took the lead, the 12s took to Twitter.
This wasn’t the only game going on. How did the Hawks stack up against the Broncos and Patriots battling it out in the AFC Championship game?
The Broncos also took the cake on social, racking up 840,409 mentions during the AFC title game. The Broncos, who had a relatively safe lead for the entire game, also maintained a higher level of Twitter traffic, but they totaled almost 300,000 mentions less during the AFC title game than the Seahawks did during the NFC title game.
Team names aren’t the only way we talk about the game on Twitter. When I tweet during Hawks games, I tag posts with #GoHawks, and I’m not alone. 91,884 people tweeted with that hashtag between 3PM and 8PM PT on Sunday. #GoNiners tweets maxed out at 12,782.
While #GoBroncos mentions doubled #GoNiners shoutouts, they didn’t come close to the 91,884 mentions that #GoHawks saw.
#GoPats mentions came in last of the four, totaling only 11,634 mentions during the game.
We’ll be tracking conversations throughout the week leading up to the Superbowl. What would you like to see? Let us know what we should track and include in the comment section below, and if you’d like some charts for your publication, email firstname.lastname@example.org.