Twitter offers an incredible opportunity to reach and engage a massive, content-hungry audience. But when it comes to understanding and analyzing your efforts and strategy, there’s a lot that you need to know.
At Simply Measured, our mission is to make analysis and reporting easier for every marketer.
In our new 50-page eBook, we’re breaking down the metrics that matter to brand marketers on Twitter, how to understand them, and most importantly, how to use them to make real decisions and inform your strategy.
Twitter can be heaven for data-driven social marketers – there are hundreds of metrics that help you measure, report, and optimize the performance of your Twitter efforts. However, without a framework to understand the math and interconnections behind their Twitter metrics, social media managers can quickly fall into data hell. We’ve spent over four years geeking out on Twitter data from every angle. This guide ties it all together and helps you and your team understand the inner-workings of your Twitter metrics and pick the right KPIs for your business.
– Adam Schoenfeld, CEO of Simply Measured
1. Metric Definitions: Identify all the key metrics that you need to understand to be successful on Twitter, breaking down the components, calculations, and why they matter to you as a marketer.
2. Basic Analysis: If you’re just digging into Twitter analysis, this eBook will help you get started with some basic analyses that can teach you invaluable lessons about your brand.
3. Advanced Analysis: From customer service analysis, to understanding and analyzing the influencers driving traffic to your website, this eBook dives in and teaches you advanced techniques for analyzing your Twitter activity, competitors, and audience.