Why You Should Pay More Attention to Google+ and LinkedIn

Google+ and LinkedIn get a bad rep among social media marketers. Granted, they’re not established and recognized beasts like Facebook and Twitter, but maybe that’s a good thing.

In a recent study by Shareaholic, researchers focused on social media post-click engagement across nearly all the major social media networks. The results were very intriguing.

Social-Referrals-That-Matter-Mar-2014

As you can see above, these networks are ranked by average time spent on the site. YouTube is the reigning champ. But for marketers, utilizing this channel as a consistent and reliable driver is unrealistic – most YouTube users are on the network to consume videos there, not discover content off-network. More manageable networks like G+ and LinkedIn, however, are proving to drive some of the most quality readership.

Google+ users aren’t just quickly skimming content. G+ users spend, on average, over three minutes diving into the content of their clicked links, visit 2.45 pages per visit, and have an average bounce rate of only 50%.

LinkedIn is no slouch either. LinkedIn users spend over 2 minutes on a page after they click, view 2.23 pages, and bounce 51% of the time. That’s pretty impressive, especially when you compare it to Twitter’s 2 minute read, 2.15 pages, and 56% bounce rate.

As marketers, we want to explore all of our options. Even if your audience size on G+ and LinkedIn is smaller than that on Facebook or Twitter, it might be worth while to invest a little time and see if you can squeeze out some meaningful return. With our full suite of Google Analytics-enabled social reports, Simply Measured allows you to dive into your social traffic to see which content is driving meaningful visits, all the way from time spent on your site down to actual conversions based on your business goals. For a FREE 14 day trial of Simply Measured’s entire suite, click the button below.

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Jade Furubayashi

Jade Furubayashi

My name's Jade and I'm a social media addict from Seattle, WA. I'm the Community Manager at Simply Measured, so my job is basically to talk to you fine people everyday- which is awesome. Aside from that, my favorite things are dogs, tacos and Beyoncé.

  • Phototoxin

    Could the amount of time on G+ be to do with the fact that it’s freaking horrible to find and achieve anything on it.

    • TECLA

      As far as I understand, that figures are not about time spent on social networks, rather about time spent on destination websites by referrals from the social networks.

      • Jade

        Hey guys, TECLA is correct. Shareaholic analyzed the average visit duration, pages per visit and bounce rate for visitors referred from each of the top 8 social platforms.

  • TECLA

    1. Average time on-site and page-views is meaningless, if a social newtork brings little referrral traffic. Overall page-views would be a far better metric.
    2. Are we talking about last-click attribution, fist-click, or what?
    3. Anyway, social media engagement is not much about what people do outside the social media.

  • Maria

    Somehow, I fail to understand how my time spent watching 1940s film noir on YouTube can be used for major marketing research. Good luck and great investment plan.

    • Jade

      Hey Maria, this is not based on the activity that happens on the YouTube network itself. Shareaholic gathered data for visitors on websites referred from each of the top 8 social platforms.

      • Maria

        Thanks. The comment was a bit ironic. Sorry.

  • Maria

    And as an aside, did get off LinkedIn as I was tired of being bombarded with irrelevant job offers I had never applied for.