4 Quick Tips from Our Social Video FailsJade FurubayashiBlogger ExtraordinaireSimply Measured
According to Mary Meeker’s Internet Trends Report, global video consumption makes up 64% of consumer internet traffic, mobile video traffic is up 55% year-over-year, and Facebook video sharing has already increased by 43%. We all know video is where it’s at in 2015!
This seismic shift in content on social media is forcing marketers to adjust accordingly. We’ve been no exception. We decided to dive headfirst into the world of video marketing, and so far it’s worked…but not without some hiccups.
Luckily for you, we’ve been working out our mistakes for a while. Here are four tips that can help you avoid some of the mistakes we’ve made.
Tip #1: You Won’t Get It Right the First Time
Creating quality videos for your brand is going to take multiple iterations. Don’t be afraid to re-shoot one sentence a dozen times or re-do the entire thing if it’s not ideal. This is for your brand, and it needs to be a reflection of that level of quality, humor, or professionalism. Be prepared to spend at least 1.5 hours of filming for a 2-minute video. As you can see below, you won’t get it right the first time.
Tip #2: Figure out What You Need to Be Successful
Before you jump into a project, you want to set your self up for success. Ask yourself, “What do I need to produce a quality video?” The answers for us was a video camera, a green screen, lighting equipment, video editing software, etc. Now, we know that brands often have very little budget for projects like these. If that’s your situation, use the newest generation of iPhone, green canvas paper, iMovie, etc. There are certainly ways to do this on the cheap if you don’t have a big brand budget.
Tip #3: Do Your Homework
Let me tell you, I thought I had it figured out. “I went to an arts school! I’m a FinalCut Pro wizard! I can handle a quick 2-minute video! Right?” Wrong. There are so many little nuances that you should be aware of before you dive into a video project. Read your camera’s manual (as you can see below, we made the mistake of ignoring a white balance adjustment and it made Lucy look like a blueberry), write out a script before hand, and take a crash course on your video editing software.
Tip #4: Identify the Best Way to Distribute Your Videos
With the rise of video comes the rise of video-compatible platforms. Facebook, YouTube, Instagram, and Twitter are all focused on pushing video right now. Where should your video live? If you promote it across other channels, how should you do this? This is not for us to answer! Since every audience is different, it’s up to you to figure out how your audience responds to YouTube links vs. native Twitter video.
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