Whether you’re a socially-savvy freelancer juggling multiple accounts, or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind.
The mega-popular tool for work communication, daily reminders, and oh-so many GIF’s is also a great tool for staying organized and on schedule, and managing multiple social media accounts — all within a single dashboard. While the possibilities for customization and app-specific integrations are endless, there are a few key ways social media mavens can take advantage of Slack.
Planning and Organization
Using services like Google Calendar, Buffer, Hootsuite, Trello, and Mavenlink, you and your team can devise, plan, schedule, and execute on your social media marketing efforts without leaving the comfort of Slack’s warm embrace. If your company depends on Twitter to field complaints and questions, you can use a combination of tools like Sparkcentral with Slack to assign tasks to team members and discuss more complex issues before tackling a problem.
Remote employees and teams can use Slack not only to communicate and coordinate, but also to view and verify each other’s work schedules, contact information, and networks of choice. Using apps like Skype, Google Hangouts, and appear.in, you can employ slick video conferencing within conversations you’re already having. Pretty cool.
Mailchimp, Twitter, and Hootsuite
Tools you already use to do your job can be seamlessly tied into Slack. The next time your email list gets a big bump, your Twitter poll wraps up, or you get an urgent message in your DM’s, you’ll be able to see them and respond right away — all without leaving your favorite chat app.
How’s that for productivity?
Track Mentions Across Dozens of Networks
Sure, that auto-alert on Tweetdeck is sweet…but what if you could pull in mentions of your company (or any specific keywords you choose) across Reddit, Hacker News, Twitter, Tumblr, and more?
You can point these alerts to whichever Slack channel you choose, but having a point person to direct traffic for a larger organization is definitely a wise move. Sales leads, marketing opportunities, and customer support should all be in the loop and getting the right information immediately. If it sounds like the 21st century’s version of a switchboard operator, you’re on the right track.
Create a Private Social Network…
One of the strengths of Slack as a platform is its closed-circuit nature, but that doesn’t mean you can’t open things up for questions. Cheaper and easier than creating a social network for your company or organization’s community, Slack lets you set up a private team just for those whom you invite to join. You can be as open or closed as you’d like, and as we’ve seen with XOXO last year, it’s a great way to share ideas leading up to a conference or event.
Alternatively, some companies have found success in utilizing their Slack communities as feedback tools and engagement platforms, as these little bubbles of social energy tend to have a lot less competition compared to something like LinkedIn groups.
And because feedback occurs in real time, there’s a sense of fun and collaboration that doesn’t happen with Facebook or LinkedIn. Of course, you’ll want to make certain there’s a level of quality with the members of your community, so a bit of social outreach, promotion, and PR will go a long way to shaping and maintaining the discussions and insights you want from your Slack community.
…Or Join an Existing One
Slack communities are still fairly fresh and pose a great opportunity to network and share ideas with other professionals. Even if yours isn’t getting the traction you’d like, never fear! There are thousands of communities dedicated to topics of every size and shape. From invite-only Slack networks of entrepreneurs looking to work for equity to hard-working professionals who want to geek out over coffee, the possibilities are endless. Just don’t be a jerk and endlessly promote your app or something.
How is your social media team using Slack? Drop a comment with your suggestions or improvements. Happy Slacking!