5 Reasons to Attend the Social Attribution 101 WebinarLucy HitzBlogger ExtraordinaireSimply Measured
Whether you’re just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do it for you, or simply want to know the ABC’s of social attribution, our upcoming webinar with Brewster Stanislaw (Director of Product @ Simply Measured) and Colin Zalewski (Product Marketing Manager @ Simply Measured) on Wednesday, October 5, 2016 at 10 AM PDT (1PM EDT) will leave you a step further down the glorious golden road of social attribution. Here are five 🔑 reasons to tune in.
1. You’ll Learn the Basics.
I can promise you that, by 11 AM PDT on Wednesday, October 5th, you will know the basic definitions and science of social attribution, you will be able to clearly explain these definitions to others, and you will understand why putting together a social attribution program is a major 🔑 for healthy marketing organizations and the success of your own social marketing career.
2. You’ll Know Your Options.
You’ll walk away from this webinar ready to get started building a successful attribution program in your own organization, whether that means exploring models and going DIY, putting a social API in the hands of your analysts so they can create a unique, business-specific solution, or accessing software that can take the guesswork out of connecting social to bottom-line impact.
3. You’ll See How Social Attribution Can Work.
We’ll show you how one brand used social attribution to tie social activities to revenue.
The dashboard you’ll see combines everything a brand does on social with all the brand content shared by consumers on social, including insights into consumer interactions on content, as well as content shared by peers that resulted in website activity, conversions, and, ultimately, ROI.
4. You’ll Understand How to Optimize.
Brewster and Colin will show you how to optimize decisions about social media content and channels, including:
How to improve website visits, opt-ins, and sales revenue: in short, business metrics that actually matter to the C-suite
How to figure out what products and promotions on your site are gaining traction with consumers on social
How to take action based on how dark social is affecting your business
5. You’ll Have Plenty of Time to Ask Questions.
We’ve built a significant amount of time for Q&A into this webinar, so you can ask Brewster and Colin anything you want–whether it’s about the nuts and bolts of social attribution technology or how brands should be incorporating social attribution into their own marketing organizations.
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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