Social reporting is incredibly important – heck, that’s why we exist here at Simply Measured. What was once a side project for many brands is quickly getting the attention of CMOs, CDOs, and a plethora of other C-something-Os around the business world.
The problem is, not all social reporting is evolving at the same speed that the business world’s focus on social is – and that’s a big problem. With that in mind, here are some signs that it might be time to up your social reporting game.
1. Your reports look like a Marie Calendar’s – filled with pies.
There are many good ways to display data, and each different way can tell a different story. That’s the important piece – the story. Think about how your audiences will perceive the data and analysis and start there. Once you’re thinking about how different people will experience the data, deciding which ways to display it becomes easier.
2. Your boss asked for the “Idiot’s Guide to Understanding the Social Media Weekly Report” book.
Your job isn’t easy, but reading and getting value from a report should be. If reading through your deck takes more prep work and stamina than studying for a college final, you may want to think about how you’re presenting the story.
3. You’ve spent so much time in Excel in the past month, your partner is starting to get jealous.
Just because you can do something, doesn’t necessarily mean you should. Likewise, cleaning up errors in reporting from different data sources being combined, spliced, and combined again can often take more time than actual report generation.
4. You’ve gotten so good at making Facebook Insights graphs look like you created them, you’re almost not sure you didn’t.
Yeah, the Facebook Insights graphs are pretty great, but they’re so darn small and hard to read. Taking your visuals into your own hands means you’re able to present the right data, in the right way, and with the right commentary or story – which makes your report more functional and actionable.
5. Your response to your boss asking you about ROI includes the words “it’s actually a really fuzzy thing to report on.”
There’s long been this hesitance to talk about the ROI of social – but that doesn’t fly anymore. The C-suite is looking to social to provide solid ROI and to drive desired end actions as more money and efforts flow into the discipline. Having a clear connection between resources, budgets, and impact on business goals means an easier discussion come the end of the quarter.
To learn more about how good reporting and analytics can help you remove these pains from your life, take a tour of Simply Measured, and request a free trial below.
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