6 Quick Stats from Social Media Examiner’s 2015 Industry ReportKevin ShivelyBlogger ExtraordinaireSimply Measured
Each year, Michael Stelzner, the founder of Social Media Examiner publishes a Social Media Marketing Industry Report. This is one of my favorite reads each year, because it highlights the areas that social marketers will be focused on in the coming year.
The highly anticipated 2015 report showcases findings from a survey of 3,700 social marketers, and is packed full of valuable insight. If you’re a social marketer, I recommend reading the full to get a closer look at the tactics your peers will be focusing on in the next few years, but below are the most surprising highlights I found when reading the report.
1. 84% of Social Marketers Have Integrated Strategies
Of the 3,700 marketers surveyed, 84% said that they have integrated their social marketing with traditional marketing channels.
“I have integrated social media into my traditional marketing activities.”
2. 72% of Marketers Use Social Analytics
The report asked marketers if they regularly analyze their social activities, and 72% said that yes, they do.
“I regularly analyze your social activities.”
3. 66% of Marketers Say Social Media Helps Generate Leads
Of the marketers surveyed, more than 66% agree that spending as little as six hours per week on social activities can drive an increase in leads. While this isn’t applicable to every business, it speaks to the earlier point on the importance of integrating social media with other marketing activities.
4. 79% of Marketers Use LinkedIn
Facebook and Twitter hold the top spots for most-used social networks, but LinkedIn came in third, followed by Google Plus which is surprisingly up 2% over 2014.
Commonly Used Social Networks
5. Google Plus Is No Longer the Top Mystery for Marketers
In 2014, Google Plus was the network that marketers wanted to learn more about. Now, Facebook and LinkedIn hold the top two spots.
Social Networks Marketers Want to Learn More About
6. 72% of Marketers Will Increase Video Use in the next Year
As Facebook and other social networks prioritize video more and more, so will marketers.
How Marketers Will Change Video Use
Bonus: Video is also the content type that marketers want to learn the most about in 2015.
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