It’s the most wonderful time of the year — amirite?
The holidays are a great time to unplug, relax, and toss back some eggnog with friends and family. However, community managers don’t always have it this easy. Any community manager knows that the job is not a simple 9-5 and “vacations” are a thing of the past. Unplugging completely is a bold move, especially when your audience has a ton of downtime to scroll, read, and Tweet. So how can you enjoy the holidays while keeping a handle on your work?
Hark, these seven gems of winter wisdom.
Create Content Ahead of Time
As much as you think you’re going to have time to whip up a quick blog post over the holiday break, trust me, you won’t. Before you break out of your office for a few days, prepare a couple of content pieces to use. It can be anything from a blog post to a simple graphic. Just make sure it’s ready to go before your brain goes on vacation.
Schedule Your Posts in Advance
Nothing gets my mom angrier than watching me Tweet under the table. Save yourself the lecture and schedule your posts in advance! Just make sure that your posts are relevant and typo-free.
Keeping your eye on things over the holidays is crucial. Even though a large chunk of your audience is in a post-Holiday food coma or curbed from all that eggnog, you never know when you might have to put out a fire. The worst thing you can do is automate all your posts and never check in on them. However, it can get a little crazy with all that extended family around. You might not think to check your phone as often as you would during an average week. My little tip: Set alarms on your phone to remind yourself to check-in on Facebook, scroll through your mentions on Twitter, etc.
Don’t Drink and Tweet
Will we ever really know how many horrible social media mishaps have been a result of a great holiday party? No, but I’m guessing it’s a lot. When you’re out and about with your friends and family, leave it to your scheduler to do all of your Tweeting. It might even be worth disconnecting your brand Twitter account from your phone for the night.
Have a Plan
Before you leave, make sure you do have a plan in case something goes awry. If you get a late night support request, who should you contact? If there’s a typo on a blog post or a white paper, who should you e-mail? Your app is down! What do you do? These are the situations you should always have a crisis plan for — make sure you create one before you leave the office.
Silent Nights Are Okay
Not everyone is going to be receptive to a Tweet about your newest whitepaper or case study on Christmas Eve. In many cases over the holidays, it’s best for your brand just to go silent.
What’s Your Holiday Social Strategy?
Scrambling to plan content and take a little break? Share your thoughts below. And, download our complete guide for a successful, social holiday season.