7 Things Social Marketers Need to Know Before SXSW

7 Things Social Marketers Need to Know Before SXSW Jade Furubayashi Blogger Extraordinaire Simply Measured

unnamed (7)It’s finally here…again. Hopefully you’ve fully recovered and washed the BBQ sauce stains out of your company t-shirts, because SXSWi is back and just around the corner.

The conference is just a couple days away and our team is getting ready to head down south. Before you and yours roll out,  make sure you’re prepared for the frenzy that is SXSW Interactive with these helpful tips.

1. Create Your Schedule

Don’t want to miss a keynote, panel, or mentor session? (Do like the solar system and) Plan it out! The SXSW website has a great built-in tool that will help you build your schedule, so you don’t miss anything you want to see.  My schedule is jam-packed with social media and marketing sessions, which you can check out here (please don’t stalk me).

2. Download the SXSW App

The SXSW app is awesome. You can keep up with what’s going on when, where and who nearby you (think SXSW app meets Tinder) is going! You can even use it to set up alerts so if you’re elbow deep in brisket, you’ll be reminded that you want to see a session in 5 minutes! Download the free app here.

3. Always Be Charging

As is the story with any conference, practice your ABCs. Always be charging. If you see an outlet, jump at the opportunity. If there’s a company with a nearby a lounge party, plug in. If you have a mobile phone charger, bring it.

4. Expense It with Evernote

If you’re lucky enough to be traveling through Austin on a company’s expense account, keep track of your receipts! Instead of haphazardly shoving receipts in your pockets, use Evernote’s handy tool to keep yourself organized and taken care of. This process will help you immensely when you’re putting together your March expense report.

5. Plan Out Your Parties

Hey, the sessions are great and everything… but a conference is only as good as it’s parties. Is that something people say? I’m not sure. Anyways, SXSW is known for their awesome and abundant parties. If you want to pick and choose which to attend, you can actually view all of them on this guy’s awesome (and remarkably thorough) site: The Ultimate Guide to SXSW 2015 Parties.

6. Hang Out with Simply Measured

Like I said before, Simply Measured is going to be there! Keep your eyes peeled for the Simply Measured t-shirts, swag bags, etc. Feel free to come on up, say hey and hangout. In case you don’t want to take your chances of just running into us, shoot us a Tweet!


7. Tweet with #SimplySXSW

Looking for thoughts and ideas from your favorite social analytics geeks? Add #SimplySXSW to your checklist and Tweet along with us about anything social marketing or social analytics related. See ya’ll down there. – J

Jade Furubayashi

My name is Jade and I'm the Social Media Manager for Simply Measured. We can find common ground in Beyoncé and Chipotle burrito bowls.