How to Grow Your Social Media Audience
Tumblr, Instagram, and Pinterest can make anything look good.
These visual networks are all growing rapidly, and have become great testing grounds for major brands who want their eye-catching content to live longer and retain a more brand-focused conceptual framework.
Each of these networks brings something different to the table, and a huge part of their individual positive qualities and appeal for brands is rooted in their active user bases, flexible platforms, and sheer volume of content – so I did what I do best and rounded up some fun facts about each network for you ravenous social media marketers.
Read on, play my guessing game, and prepare to be surprised.
NSA published their first-ever Transparency Report on…
…Tumblr. A lot of people thought this was an odd choice, but I think it makes sense that the NSA chose a network with nearly half of users between 16 and 24 for its social debut – the simple, appealing visual layout, relatively high-longevity content (more on that later), and target demographics all seem to be ideal for the NSA’s purposes.
The platform with 83.1 billion posts at the time of this blog’s publication is…
…Tumblr. There’s no stopping a network that makes it easy-as-pie to start a blog and share content, without necessarily having to add new content yourself.
This also positions Tumblr as a prime network for brands with good, strong content to hit their stride and spread their love to peeps they previously might not have had intimate access to.
The users of this platform pin 3,472 images per minute…
Wowza! That’s a lot of data!
Pinterest’s format lends itself naturally to a rapid-fire pinning process that spreads content like wildfire and is especially valuable to brands smart about linking directly from Pins to product sites.
The users of this platform post 216,000 photos per minute…
People be ‘gramming all day, everyday (and, as you’ll see later on, from all over the world).
And when people post, they’re in the app. They’re looking at their feeds. This is the perfect place for brands to get in front of eyes and jump to top-of-mind.
58% of the Interbrand Top 100 have active accounts on…
With Pinterest a close second, and Tumblr coming in third.
Interesting to note: More brands are present on Pinterest than Instagram, but less are active. Does persistence pay off, or is it enough just to be there? Let us know in the comments below!
Only 36% of Reblogs for the Interbrand 100 take place within one day on…
This highlights Tumblr’s fantastic, unique ability to keep content alive for longer, and extend flavor over weeks and even months – a feature that all brands are racing to capitalize on.
On this network, men have more followers but women have more Repins…
This network has 200 million active users, more than 65% of which come from outside the U.S….
An interesting concern for brands who need to create content that is globally ubiquitous or divide their branded content up into country-specific accounts.
Which visual social network stats are most relevant for your brand?
Which other visual networks are you keeping an eye on right now? Let me know in the comments below!