Facebook Ads is an extremely powerful platform for marketers, but getting the most out of your ad spend can be difficult. To dig deeper into what makes Facebook ads successful, we asked some of the most influential social media marketers for their top tips for advertising on Facebook. Want to share some of your newfound knowledge with your peers? Click the image to Tweet the tip!
Neal Schaffer: “Generate brand awareness rather than clicks.”
Ron Schott: “Focus on amazing content.”
Jacob Curtis: “A/B testing makes all the difference.”
Mari Smith: “Native advertising is the goal.”
Lilach Bullock: “News Feed ads with photos generate more engagement.”
Josh Olin: “Leverage the platform accordingly.”
Glen Gilmore: “Gather audience data.”
Jeff Bullas: “Use custom categories!”
Now you’re set! Next time you’re planning your Facebook ad campaigns, make sure to take these tips into account.