9 Tips for Growing Your Social Media CareerKevin ShivelyBlogger ExtraordinaireSimply Measured
Jade Furubayashi was recently promoted from her role as Simply Measured’s Community Manager to become our Social Media Manager…But what does that mean?
Jade joined Lucy Hitz and I on this week’s #SimplySocial podcast to talk about the common differences between a Community Manager and a Social Media Manager, and share her tips for growing your career as a social media marketer. Whether you’re brand new, or have been working in social for a while, Jade’s tips can be great context and a good reminder of how to think about social marketing as a function of your overall marketing strategy.
Sure, your job is to Tweet, but why? It’s important to understand the goal of your social programs. Are you supporting a lead gen function? Brand awareness? You can’t develop a complete social program without understanding your strategic place.
2. Know Where You’ve Got It Good, and Don’t Try to Do Too Much
If you’re crushing it on Twitter, but Facebook isn’t yielding results, stick to Twitter. If video doesn’t play to your brand’s strengths, ignore Periscope and Meerkat. Don’t spread yourself so thin that you ignore your breadwinning networks for the sake of “being everywhere.” A big part of leveling up is the ability to say “no” to things that don’t drive value.
3. Everybody’s Got an Opinion
You’re not the only one who knows social. It’s easier to get bogged down in what works and what you’re comfortable with, but this can blind you to potential gold. Let people push you out of your comfort zone. Talk to your coworkers and colleagues, and really listen to their feedback and ideas. Accepting feedback and asking questions is a sign of maturity.
4. Offer Transparency
Don’t be a black hole. As a social media pro, you have a good understanding of your brand’s voice, and what it is about your company that resonates with fans. Share that. Let people know what you’re up to, and what you’re seeing in the marketplace. Your boss will appreciate your attention to detail and ability to communicate across teams.
5. Don’t Be Afraid to Try Things
Different tactics will work for different brands. Take different tacts and A/B test your results. Take time for your creativity; it’s why you got the job, and it’s what will get you your next one as well.
6. Back up Your Intuition with Data
This is especially important when communicating with coworkers. Your colleagues and bosses don’t live and breathe social every day, so when you share insight and report on activity, you need to share data to prove value. Sure something worked, but why? How can you replicate that?
7. Utilize All Your Resources
Meet ups, webinars, Twitter chats, etc. Social media marketers love talking about social media on social media. Interact with them, ask questions, share insight, and become an expert in your craft.
8. Stay in the Know
Make sure you have a good tap on the news. Identify the best trade publications for your industry, but also the best sources for social media news and insight.
9. Don’t Take Yourself Too Seriously
Mistakes will happen. You publish an incredible amount of content each day. Learn from your mistakes, but move on quickly. If your goal is to grow, dwelling on your mistakes will only hold you back.
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