This year’s Consumer Electronics Show was marked by some cool upcoming tech trends, and the internet hasn’t stopped buzzing all week. Over 600,000 Twitter mentions of the conference’s official hashtag, #CES2015, led to nearly 7 billion potential impressions from Monday 1/6/2015 through Thursday 1/8/2015.
We’ve been monitoring and analyzing the conversation on Twitter. Below are some of the biggest highlights from #CES2015.
Android Tops Top Brand Mentions
Checking in on the marketing efforts of tech firms involved with CES, the following brand names most often used in Tweets tagged with #CES2015:
The Internet of Things
The phrase “internet of things” has been mentioned on Twitter over 50,000 times since the conference began.
CNN and Sony
For the second year in a row, @CNN sent the Tweet with the most potential impressions from CES, linking to Sony CEO Kazuo Hira speaking out about hacking attacks against his company.
Driverless cars are driving a high volume of tweets at CES this year, including this one, the highest retweeted tagged tweet.
Watch out, Jason Statham. Soon, Audis will be transporting themselves.
Retweets made up 57% of the hashtag’s usage, with another 40% of usage coming from organic mentions:
Most tweets containing #CES2015 came from users based in New York City, but tech centers like San Francisco and San Jose hugely over-represented their respective populations, indicating who is the most excited about the conference.
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