Anatomy of a Tweet Chat – #pr20chat Analysis

Anatomy of a Tweet Chat – #pr20chat Analysis Adam Schoenfeld Blogger Extraordinaire Simply Measured

One of the many ways professionals network on Twitter is via organized “tweetchats” — group chats that takes place at a specific time with a specific hashtag. Because we work with people in the PR world, we’ve started tuning in to #pr20chat on Tuesday at 5pm PST/8pm EST. It’s an interesting meeting of PR minds on the Twitterverse. This week we used RowFeeder to track tweets during #pr20chat. Here is what we found:

Tweetchat hashtags have an interesting pattern. When the chat is off, activity on the hashtag is virtually non-existent. When the chat begins, a big spike occurs and activity remains constant for the set time. There is a minor trickle of reaction and then the hashtag fades out again until the next week.

The #pr20chat draws a influential crowd. Only 3% of the participants have fewer than 100 followers and 44% have more than 1,000 followers.

The #pr20chat draws significant engagement from each participant. The average participant posted ~9 tweets during the timeframe tracked. The above chart shows the top 25 most active participants this week.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.