Joining me at the conference are Kristin Dean, who leads professional services at Simply Measured, and Colin Zalewski, who leads our attribution-focused product marketing programs. Shoot me (@KevinSaysThings), Kristin, or Colin a Tweet if you’re interested in chatting throughout the day, or grabbing a drink after the closing reception.
I want to talk a bit about why we’re investing in this forum, and why I’m excited to join the conversations happening there.
1. E-Commerce Is Changing How We Do Business
Big shocker, right? While it may not make you faint from surprise to hear that, it’s a major factor for almost any business and should be top-of-mind for everyone in your marketing organization. According to Argyle Forum:
By the end of 2017, e-commerce sales are expected to surpass $400 billion, with mobile commerce driving more than 50% of this revenue.
It’s clear to me that data is how you do this. Understanding the cross-channel (or omni-channel, if you want to get semantic) experience you’re delivering to your customers is the key to driving more revenue, and more brand awareness. Marketing teams can’t afford to be silo’d anymore, reaching for different KPIs and metrics that don’t align while operating loosely connected campaigns.
I’m looking forward to chatting with digital marketing leaders that are drinking the same Kool-Aid and are working as hard as we are to make that a reality.
2. Dark Social Is Still a Challenge
While e-commerce is a major business-driver, we’re still not properly attributing success across our digital channels. We’ve estimated that more than 50% of the “Direct” traffic to a website is the result of dark social: sharing that takes place on private channels like Facebook Messenger, WhatsApp, or Slack.
Solving the dark social problem is a huge opportunity to uncover insight about your audience’s interests and activity, understand what you can do to move the needle, and unleash that knowledge on your marketing team.
I’m excited to hear how marketing and e-commerce leaders are thinking about this problem, and how we at Simply Measured can help them do it quicker, better, and more effectively.
3. Content Focus FTW
I lead the content team at Simply Measured, and like any digital content team, we’re focused on delivering consistent, engaging, and interactive experiences for our customers. As a B2B company, there is a lot to learn from B2C companies that do this better than anyone.
One of the sessions at the conference is called “Delivering Performance-Driven Content to Drive Omni-channel Engagement” and features speakers from U.S. Bank, Cushman & Wakefield, American Airlines, and Travelocity. I plan on geeking-out heavily.
Come Find Us!
Argyle Forum has set us up with a table near the coffee station. We’ll be there during the breaks to chat with folks, and I’d love to say hi and chat about anything from digital and analytics strategy to last night’s episode of Game of Thrones (NO SPOILERS, I’ll be watching it on the plane).
We’ll also have a fishbowl on the table. Drop your card to enter to win one of three passes to Simply Measured’s annual conference =LIFT(Social,2016).
This no-fluff conference is dedicated 100% to excellence in digital and social marketing, focusing on analytics-driven tactics for increasing brand awareness, and driving more revenue from social channels. Check out the videos from last year’s conference here, and we’ll see you in Dallas!
Get everything you need to analyze the metrics that matter
The 3 Types of Social Media Metrics that Matter to YouJay ShemenskiBlogger ExtraordinaireSimply Measured
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field, and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize… Continue Reading
Digital Marketing Predictions from the Experts: 2017 EditionLucy HitzBlogger ExtraordinaireSimply Measured
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the… Continue Reading
5 Ways NASA Accomplishes Its Digital Marketing MissionTripti ShrivastavaBlogger ExtraordinaireSimply Measured
All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery,… Continue Reading