Influencer marketing isn’t a new concept. The power of celebrity has been a recognized advertising tactic for centuries. It’s not a complex idea: We trust people more than we trust brands.
Where it gets tricky is understanding when your brand should engage an influencer for a campaign, how you should approach them, and who is the best influencer to work with for your given campaign. These questions can make or break your agenda, and it’s important to have the right context.
Simply Measured and Klout have partnered to help you get that context, and we’ve enlisted the help of friend and social media influencer Jess Estrada.
In our webinar “Social Influencers: Identifying and Measuring Their Impact on Social Media“, we’ll walk through the different tactics for identifying, measuring, and understanding influencers, and then we’ll open it up to our panel of experts to answer questions.
Get to Know the Experts
Jess Estrada: Founder and Digital Strategist at Fresh Jess Media
Jess is an expert in digital strategy and is a social media influencer who has worked with some of the biggest brands around.
Find Jess on Twitter! @jessestrada
Jon Dick: Sr. Director of Marketing at Klout
As Sr. Director of Marketing for the premier influencer platform, Jon has a rich understanding of influencer marketing.
Find Jon on Twitter! @jondick
Uri Bar-Joseph: Director of Marketing at Simply Measured
Uri’s experience working with influencers and helping brands understand and measure the impact of their campaigns rounds out our panel.
Find Uri on Twitter! @uribarjoseph
Ask a Question for the Webinar
Have a question for our panel? Just type it in below. We’ll answer as many as we can during the webinar, and follow up with a blog post right here that answers the rest.
Don’t forget to register for the webinar. Space is limited and filling up quickly. Click the button below to register.
Register for the Webinar Here!