#AskObama Twitter Town Hall Data

#AskObama Twitter Town Hall Data Adam Schoenfeld Blogger Extraordinaire Simply Measured

Damon’s recent tweet pretty much sums it up – Twitter sure has come a long way! This morning we witnessed the first ever Twitter Town Hall. President Obama went on a live stream and answered questions directly from the Twitterverse. Wondering how well this worked to drive engagement? Let’s take a look at some analysis pulled from Simply Measured:

There were over 70,000 tweets during the President’s Twitter town hall today from 11am to 12:10pm PDT. The conversation held steady throughout the event at ~1,000 tweets per minute.

Jobs, taxes, and debt seemed to be the biggest topics. Marijuana legalization also saw considerable attention. This chart shows use of key topics within the hash-tag stream.

The new @townhall account took off leading up to the event. There was a big jump in followers in the hours before the live steam started. Then the audience continued to grow steadily throughout the event.

Tweets were concentrated in big cities, with Washington DC leading the way by a wide margin.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.