The Quick Guide to Social Media Attribution Models

The Quick Guide to Social Media Attribution Models Brewster Stanislaw Blogger Extraordinaire Simply Measured
The Quick Guide

Since the inception of social marketing, social marketers have struggled to measure and prove the true value of social. Only 13% of CMOs say they can effectively quantify the value of social, a sentiment manifested a million different ways, but primarily in questions like:  “What is the ROI of social?” “How much value does social actually… Continue Reading

How to Identify the Right Social Influencers

How to Identify the Right Social Influencers Brewster Stanislaw Blogger Extraordinaire Simply Measured
Right_Influencers

Identifying key social influencers is an important aspect of any social marketing strategy. They can greatly expand your reach, and they’re not called influencers for nothing — they influence their following! The hard part is identifying the right influencers. Just because someone has many followers, doesn’t mean they’re a great influencer for your brand. 🎨… Continue Reading

What Is “Dark Social” and Is It Something You Should Care About?

What Is “Dark Social” and Is It Something You Should Care About? Brewster Stanislaw Blogger Extraordinaire Simply Measured
DarkSocial

If you work for a social brand and have ever needed to dig into a traffic source report using your favorite web analytics tool, you may have noticed a giant bucket of ‘direct’ traffic and thought to yourself what is this? Are that many people really typing in “simplymeasured.com/blog/darksocialblogpost” into their browser? If it seems unlikely, that’s because… Continue Reading