How to Answer Your Boss’s Social Media Questions by Putting #AnalyticsFirst

How to Answer Your Boss’s Social Media Questions by Putting #AnalyticsFirst Bridget Quigg Blogger Extraordinaire Simply Measured
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Have you ever noticed that when someone asks a question and doesn’t feel like it was answered well enough, they’ll ask it again and again until they get the level of detail they want? Ever notice that this person is often your boss? In the world of social, answers to performance questions that stop at… Continue Reading

The 3 Big Steps for a Successful YouTube Channel

The 3 Big Steps for a Successful YouTube Channel Bridget Quigg Blogger Extraordinaire Simply Measured
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As a marketer, you know that high-quality video requires cash and that the more creative you can be, the better. With all that pressure, what are some of the most simple and powerful choices you can make to develop a strong YouTube presence on a budget? The following three steps cost you nothing but time… Continue Reading

How to Educate Your Executives on Social Media

How to Educate Your Executives on Social Media Bridget Quigg Blogger Extraordinaire Simply Measured
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“So, how do we do on the social?” Okay, it might not be that awkward when a senior leader at your company asks about your work, but sometimes they’re not hip to the happenings and you gotta give them the straight scoop, quickly. Whether over email or in-person, communicating with an executive must send the… Continue Reading

Are You Targeting the Right Audience on Social Media?

Are You Targeting the Right Audience on Social Media? Bridget Quigg Blogger Extraordinaire Simply Measured
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“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?” Does this confusion remind you a bit of seeking out your audience on social? It’s tricky. Location, gender, favorite network, hottest hashtag, other hobbies, following your competitors — what’s the magic formula for your ideal fan? Well, you know what all… Continue Reading

10 Ways to Increase Your Engagement Overnight

10 Ways to Increase Your Engagement Overnight Bridget Quigg Blogger Extraordinaire Simply Measured
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24 hours. You. Fans. Connection. Engagement. Happiness. This beat-poem could be your real life. Sure, getting engagement to grow on social is best done over the long haul, but I took a tour around the internet and pulled together tips on how to make it happen fast. All of these suggestions go a step or… Continue Reading

5 Social Tactics to Bring to a Desert Island

5 Social Tactics to Bring to a Desert Island Bridget Quigg Blogger Extraordinaire Simply Measured
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You’ve probably played this game before: If you could only bring x people/items to a desert island, who/what would they be? Let’s bring this question to the social sphere: If you could choose only five essential tactics to put some shine in your social strategy, what would they be?  Here at Simply Measured, we work with… Continue Reading

How to Perform an Internal Social Media Audit

How to Perform an Internal Social Media Audit Bridget Quigg Blogger Extraordinaire Simply Measured
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Are you at a new business, established business, about to launch a product, breaking into a new market, or doing absolutely anything, Mr. or Ms. Social Marketer? Perfect. It’s likely time for you to conduct a social media audit. Don’t worry — it’s not as scary as it sounds. A social media audit gives you… Continue Reading

Do You Know What Your Competitors Are Doing on Social?

Do You Know What Your Competitors Are Doing on Social? Bridget Quigg Blogger Extraordinaire Simply Measured
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Regardless of where you’re at in the social process — research and planning, execution, or measurement —  you can benefit from knowing your competitors’ successful strategies (so you can steal ’em) and major pitfalls (so you can avoid ’em). Your competitors are often your best teachers on social. Competitive analysis helps you identify fresh trends, tactics, and… Continue Reading

5 Reports Every Social Marketer Should Have

5 Reports Every Social Marketer Should Have Bridget Quigg Blogger Extraordinaire Simply Measured
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As a social marketer, you get a lot of “How’s it going?” questions. Behind your hip, creative veneer is a person who spends a lot of time reporting on your work. How can you reduce this review time? Here at Simply Measured, we talk with speedy marketers every day. And, we’ve noticed some patterns in… Continue Reading

What Is Social Media Maturity?

What Is Social Media Maturity? Bridget Quigg Blogger Extraordinaire Simply Measured
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Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology. Social media is no exception. Among the sources of information on social media maturity today, one stands out.… Continue Reading