Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing

Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing Colin Zalewski Blogger Extraordinaire Simply Measured
Kale

Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then, when asked if they liked it, responded, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy. We tolerate kale. Coffee shops have become one of… Continue Reading

Where It Goes: The Story of Your Content

Where It Goes: The Story of Your Content Colin Zalewski Blogger Extraordinaire Simply Measured
adobe-spark

The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two-hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car… Continue Reading

Sell More This Holiday Season: A Note to eCommerce Marketers

Sell More This Holiday Season: A Note to eCommerce Marketers Colin Zalewski Blogger Extraordinaire Simply Measured
eCommerce

You’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen. You’ve got it all lined up: the creative is done, the ads are loaded, the social posts and emails are scheduled, the landing pages are ready to go live — it’s all… Continue Reading

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job Colin Zalewski Blogger Extraordinaire Simply Measured
Adobe Spark (57)

Before I start, you should know that this story starts out sounding like a brag, but stick with me: justice is served. Every year since 1973, Bellingham, Washington holds the Ski to Sea race on Memorial Day weekend. Hundreds of teams and thousands of participants race from the glacier on Mt. Baker to the frigid… Continue Reading

“I’m Focused on Brand Awareness. Why Should I Care About Social Attribution?”

“I’m Focused on Brand Awareness. Why Should I Care About Social Attribution?” Colin Zalewski Blogger Extraordinaire Simply Measured
Social Attribution Awareness

It was a warm spring day in downtown Dallas. Hands were being shaken, business cards were being exchanged, and the impressive line-up of speakers was parading through at the usual clip. I was representing Simply Measured as a sponsor at a conference in Dallas. The conference was invite-only and consisted of Directors, VPs, and members of… Continue Reading

What a Social API Does (And How it Makes Your Life Easier)

What a Social API Does (And How it Makes Your Life Easier) Colin Zalewski Blogger Extraordinaire Simply Measured
API EASIER

Moving to a new city has taught me a lot of things — for instance, I need to find a better way to explain my job. I’m facing a challenge I rarely experienced living in tech-centric Seattle. In Sacramento, many people work in the medical and government sectors. Telling someone I work with APIs complicates… Continue Reading