True Twitter Impressions and URL Clicks: New from Simply Measured

True Twitter Impressions and URL Clicks: New from Simply Measured Jeff Gibb Blogger Extraordinaire Simply Measured
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Simply Measured has partnered with GNIP – Twitter’s Enterprise API Platform – to gain access to a deeper level of Twitter data for owned profile measurement, and today we’re excited to bring this access to our customers for the first time. Twitter first announced the Engagement API at the Flight Conference as a part of… Continue Reading

Introducing Simply Measured Connect

Introducing Simply Measured Connect Jeff Gibb Blogger Extraordinaire Simply Measured

Over 1,000 customers trust Simply Measured to deliver the best possible access to social data. We have emerged as the leader in social analytics by delivering on that promise, and today we are excited to announce the launch of Simply Measured Connect to take the next step in meeting the growing needs of marketers. Simply… Continue Reading

Simply Measured Is Now a YouTube Certified Partner

Simply Measured Is Now a YouTube Certified Partner Jeff Gibb Blogger Extraordinaire Simply Measured
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At Simply Measured we are committed to providing our customers with the most complete access to social data. Today, we are excited to announce that Simply Measured is officially YouTube Certified. Several components are involved with certification, including a company review, in-depth training program and Simply Measured team members passing an exam to demonstrate expertise.… Continue Reading

The Data Behind Kobe Bryant on Weibo

The Data Behind Kobe Bryant on Weibo Jeff Gibb Blogger Extraordinaire Simply Measured
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As Kobe Bryant prepared for his 20th season in the NBA, he fit in a tour of China, making stops along the way in major cities. China has such a voracious appetite for basketball that Bryant has made it a point to visit the country often. This was his twelfth trip since 2001. This trip… Continue Reading

My First Week as a Weibo User

My First Week as a Weibo User Jeff Gibb Blogger Extraordinaire Simply Measured
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This week marked my personal entry into the Chinese social media world. I’ve used WeChat to communicate as a messaging app, which was very handy while visiting China, but never really for general social media activity. Enter Sina Weibo, a standalone company spun out of Sina Corp in March 2014. The network has just shy… Continue Reading

Introducing Twitter Ads Reporting from Simply Measured

Introducing Twitter Ads Reporting from Simply Measured Jeff Gibb Blogger Extraordinaire Simply Measured
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Today we are excited to announce that Twitter Ads Reporting is now available in Simply Measured. Twitter’s ad revenue is soaring (up 97% year over year), and more spend means marketers need a comprehensive reporting solution to measure and optimize campaigns. In 2014, Simply Measured released the Facebook Insights with Ads Report, marking our first… Continue Reading

Announcing the New Facebook Marketing Partner Program

Announcing the New Facebook Marketing Partner Program Jeff Gibb Blogger Extraordinaire Simply Measured
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The Simply Measured Team is excited to be a part of today’s launch of the Facebook® Marketing Partner Program. The program is an evolution from the previous Preferred Marketing Developer (PMD) program and includes a few important updates for both partners and marketers. As explained by Facebook, the goal of this evolution is to structure the program in… Continue Reading

Simply Measured Joins Bitly Certified Partner Program

Simply Measured Joins Bitly Certified Partner Program Jeff Gibb Blogger Extraordinaire Simply Measured
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Today we are excited to announce that Simply Measured is the newest member of the Bitly Certified Partner Program. Bitly has emerged as the authority on links in the world of digital marketing. Tracking 6 billion link clicks per month, the scale of the platform Bitly continues to build is truly impressive. If you’re a… Continue Reading

Everything You Need to Know About Twitter Tailored Audiences

Everything You Need to Know About Twitter Tailored Audiences Jeff Gibb Blogger Extraordinaire Simply Measured
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Twitter first announced Tailored Audiences back in December 2013. Just one month later, they released two new types of Tailored Audiences, much to the delight of advertisers. In general, Tailored Audiences give users the power to define their own groups to target via Twitter Ads. While the Tailored Audiences feature has the potential to be a game… Continue Reading

Twitter Certified Products – Everything You Need to Know

Twitter Certified Products – Everything You Need to Know Jeff Gibb Blogger Extraordinaire Simply Measured
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2011 was a breakout year for Twitter. Major news stories broke on the platform. Rebecca Black became a household name (and likely ruined your Friday). Consumers saw tweets and #hashtags integrated throughout media, advertising and entertainment outlets. During the same year Twitter announced they had reached 1 million registered Twitter applications. Coming in all shapes… Continue Reading