Social Isn’t Driving Dollars…So What’s Next?

Social Isn’t Driving Dollars…So What’s Next? Kevin Shively Blogger Extraordinaire Simply Measured
What's Next

Fear is a powerful motivator. Right now, fear is keeping many digital marketers from making the most out of social media. If you own a social program, you might cringe at this term. For one, you’ve heard empty promises about “solving social ROI” for years. Now the term means nothing.   But maybe the other… Continue Reading

Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

Digital Is Going Dark: Only Early Adopters Will Thrive in 2017 Kevin Shively Blogger Extraordinaire Simply Measured
Dark

“Imagine a world…” In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist… Imagine a world where you could do this thing… It may sound like the trailer for a bad action movie, but it can be a powerful exercise… Continue Reading

Social Video: How to Stand Out in the News Feed

Social Video: How to Stand Out in the News Feed Kevin Shively Blogger Extraordinaire Simply Measured

When was the last time you were in a meeting about social strategy and someone didn’t bring up video? It’s become an essential component of social marketing. As social consumers, we love video. We love that we don’t have to read to consume information. We love to be entertained and approached in new ways. We’ve even started… Continue Reading

Twitter Moments: Blowing Up and Now Available to Every Marketer

Twitter Moments: Blowing Up and Now Available to Every Marketer Kevin Shively Blogger Extraordinaire Simply Measured
TWITTER MOMENTS

A year ago, Twitter launched Moments, and this week they’ve unleashed the feature for all Twitter users. In true Twitter fashion, they announced the update in a Tweet. For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@twitter) September 28,… Continue Reading

Conversations to Conversions: Why Social Needs More Than Engagement

Conversations to Conversions: Why Social Needs More Than Engagement Kevin Shively Blogger Extraordinaire Simply Measured
Adobe Spark (31)

Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading

Does Marketing Really Need More Data?

Does Marketing Really Need More Data? Kevin Shively Blogger Extraordinaire Simply Measured
Marketing Data

On Saturday morning, while drinking my usual cup of coffee and watching “Mr. Robot,” I read an article making the case for developing marketing campaigns without the use of data. He was careful to not take too hard a stance, but the author posited that you don’t need data to make decisions, and that great… Continue Reading

Who “Owns” Social Media Data at Your Company?

Who “Owns” Social Media Data at Your Company? Kevin Shively Blogger Extraordinaire Simply Measured
WHO OWNS

I love the game Clue. I always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party guest with ordinary household items like 30-foot lengths of rope, lead pipes, or 20th-century revolvers…what fun! In Clue, you’re dealt a set of cards that you keep to yourself.… Continue Reading

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network Kevin Shively Blogger Extraordinaire Simply Measured
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This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. This change will mean less prominent exposure for brands and publishers sharing content on the network, and will require an increased focus on optimizing tactics, leveraging… Continue Reading

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Social Media IRL: Facebook Starts Attributing Unattributable Revenue Kevin Shively Blogger Extraordinaire Simply Measured
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote, from John Wanamaker in the early 1900s, is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. Wanamaker died in 1922,… Continue Reading

Introducing the 2016 State of Social Marketing Report

Introducing the 2016 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
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I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting… Continue Reading