The 4 Elements of Successful B2B and B2C Digital Marketing Programs

The 4 Elements of Successful B2B and B2C Digital Marketing Programs Robin Paris Blogger Extraordinaire Simply Measured
Elements

Approach varies greatly between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently.   In B2B, you’re mainly focused on generating leads. In B2C, you’re focusing on driving revenue. In B2B, you educate and inform. In B2C, you evoke… Continue Reading