“Back to School” is a major event for retailers, especially those with young target demographics. According to the National Retail Federation,
Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays.
Some other need-to-know Back-to-School facts, care of NRF:
- Total spending for K-12 and college is expected to reach $75.8 billion, up from last year’s $68 billion
- Total Back-to-School spending has grown 55% in the past 10 years
- Online shopping has jumped 30% year-over-year on a consistent basis for the Back-to-School season
But how is this retail event playing out on social? What are people talking about, and how does that break down by gender, interest level, and shopping location? We listened in and put together a gorgeous, easy-to-digest infographic. Check it out!
How has your brand strategized for Back-to-School Season? How is it going? Let us know in the comments below or get at us on Twitter!