[SAVE THE DATE] How to Create Content That Drives Better ResultsJade FurubayashiBlogger ExtraordinaireSimply Measured
Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th, we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content.
How Jordan’s Followers on Twitter Skyrocketed in Just 3 WeeksTripti ShrivastavaBlogger ExtraordinaireSimply Measured
When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social… Continue Reading
Extend the Invitation: What Kids Eating Kale Teaches Us About Content MarketingColin ZalewskiBlogger ExtraordinaireSimply Measured
Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then, when asked if they liked it, responded, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy. We tolerate kale. Coffee shops have become one of… Continue Reading
5 Ways to Create an Authentic Social PresenceMelanie MatiasBlogger ExtraordinaireSimply Measured
Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photoshopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversions. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. This shift has created a divide between brands… Continue Reading