Beyond Engagement: The Social Media Metrics You Ignore [Webinar Recording]Kevin ShivelyBlogger ExtraordinaireSimply Measured
Yesterday, we hosted a brand new webinar Beyond Engagement: The Social Media Metrics You Ignore. The insight and advice from our two speakers, Ron Schott and Kristin Dean, was incredibly valuable, walking through different metrics, and examples of brands that find success by using engagement as a foundation for other types of measurement.
Below are both the recording and the slide deck from the webinar. If you attended the webinar, you’re aware that a technical issue caused a delay after the first couple slides. We’ve edited that section down, so the recording should be a seamless experience. Enjoy!
Ron Schott: Simply Measured’s Director of Professional Services
Ron is the Director of Professional Services at Simply Measured. His agency background and experience working with some of the largest brands in the world has made him an expert at integrating social media with broader marketing plans and campaigns.
On a personal note, Ron has the meanest sweater game I’ve ever seen.
Kristin is Simply Measured’s Enterprise Client Partner. Her experience working with our enterprise clients to develop, measure, and understand their social strategy is what makes her such a valuable part of their social programs. She has a deep understanding of best practices when it comes to social analytics, and an ability to educate her clients on the tactics that will make them successful.
How Harvard Medical School Earned 20 Million Video Views in 4 daysJay ShemenskiBlogger ExtraordinaireSimply Measured
There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading
What Makes BMW the Most Engaging Car Brand on Instagram?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading
How to Add Instagram Zoom to Your Social StrategyLucy HitzBlogger ExtraordinaireSimply Measured
Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past… Continue Reading