If your brand has a dedicated customer service handle, you’re in good company. In a study released yesterday, we found that 30% of the top 100 global brands have a customer service account on Twitter. Of the 30 brands identified, there were a few clear frontrunners in important categories. One of these frontrunners was The [...]
Adidas Wins With Instagram: How the Brand Doubled Followers In Under 3 Months
A.D.I.D.A.S. – All Day I Instagram About Sports Okay maybe that doesn’t make sense acronymically, but if you follow Adidas on Instagram, the statement won’t surprise you. On Tuesday, we published our quarterly Instagram Study that takes a look at the Interbrand 100 companies that use the network. Adidas, it turns out, has been pretty [...]
4 Ways to Improve Customer Service Measurement on Twitter
In a recent study, we found that 23% of top brands now have a dedicated Twitter account for customer service. While Twitter programs are typically owned by the marketing/PR department, customer service is a key secondary activity. Many brands are investing to solve customer problems via Twitter. The challenge is that when efforts are shifted from [...]
For NBA Players, it May Pay to Be Social…Literally
Last week, Forbes released their annual “100 Highest Paid Athletes in the World” list. The list, unsurprisingly led by Floyd “Money” Mayweather, ranged from NFL players, single named soccer players (that’s right Europe…I called it soccer), and a couple guys from the ever-growing Indian cricket scene, which, judging by their endorsement income, is a pretty [...]
Lessons From @NikeSupport’s Twitter Customer Service Metrics
Over 1,600 tweets are sent daily to the dedicated customer support handles of the Interbrand Top 100 Brands. In our recent Twitter Customer Service Study, Nike emerged as one of the most successful brands conducting customer service on Twitter. As a leading consumer brand, @NikeSupport receives a daily average of more than 265 inbound customer [...]
23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]
With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users. 95% [...]
54% of Top Brands Now Active on Instagram [Study]
With over 100 million users, more brands are recognizing the powerful reach and potential of Instagram. 54% of the world’s top brands using the mobile network to engage consumers. In our quarterly study, we take a look at who’s doing it, how they’re doing it, and who’s doing it the best. When we first studied [...]
NBC’s Revolution is a Social Success
NBC’s Revolution is my favorite new show on TV. This could be due to the sword fights that take place several times an episode (Pro Tip: Sword fights are cool). But it could also be because the Revolution Facebook fan page doesn’t let me forget it’s there. Two weeks ago, Simply Measured ran a competitive comparison of the [...]
[Case Study] Why Ben & Jerry’s is the Most Social Ice Cream Brand
How does an analytics company celebrate National Ice Cream Month? Answer: We analyze the social media presence of a leading ice cream brand. With over 4M fans and followers, Ben & Jerry’s was the perfect case study to satisfy our sweet tooth. What we discovered is that social is a core component of their marketing [...]
[Case Study] UFC Packs a Punch with Social Media
The Ultimate Fighting Championship (UFC ) is the world’s fastest growing sport and one of the world’s most impressive brands when it comes to social media. From live streaming Facebook Fights, to Twitter performance bonuses for athletes, and the most successful Spotify campaign ever, UFC is consistently pushing the envelop with their innovative social media programs. When [...]
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