Researchers recently found that there are 20 million fake accounts on Twitter, being bought and sold for outrageous sums of money. The study posited that the “Fake Follower” industry could be worth anywhere from $40 to $360 million. Facebook sees a similar epidemic of spam accounts with “likes” for sale. Social marketers at big companies [...]
Why PTAT Doesn’t Correlate with Engagement on Facebook
Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities. You would think that PTAT correlates with [...]
How Top Brands Are Using Instagram Since The Facebook Buy [STUDY]
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest. Starbucks, [...]
Spotify vs. iTunes: Which Service is Winning With Twitter Music?
After the first 24 hours of Twitter Music, Spotify had beaten out iTunes as the most shared music service with the app’s hashtag #NowPlaying. While Spotify has maintained a steady share of the music traffic, iTunes sharing has started to ramp up. We’ve been tracking #NowPlaying since the service launched, and the tug-of-war between the [...]
School Your Competition: 3 Tips to Simplify Competitive Analysis
Analyzing your competition means working with a lot of data, but if you know what metrics to focus on and which questions to answer, you’ll be able to quickly put your brand’s performance in perspective and start learning from your competitors. Competitive analysis can be crucial for brands invested in social media, but it’s often [...]
When the Lights Went Out, Social Brands Lit Up
Every year, the story is about which brands dominated the Big Game’s ad scene. This year started the same. Even those of us looking for context in the digital space were fixated on our TVs. Sure, we had Twitter streams on a second screen, but the conversation drivers were those 30-second spots between downs. Then [...]
When Competitive Metrics Aren’t Making Sense, How Do You Refocus?
Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on [...]
Sweets Go Social: Which Halloween Candies are Engaging Their Audience?
Halloween might mean ghouls, goblins, costume parties and haunted houses to you, but to the industries behind the roughly $6.86 billion that Americans spend on the holiday each year, it means one thing: dollar signs. At the forefront of this race is the candy industry, and the big names in trick-or-treating are doing whatever they [...]
Which Magazines are Winning With Social Media?
This week, Ad Age Magazine released it’s annual “Magazine A-List” which highlighted 10 Magazines that have made waves in the print media space this year. Winners were chosen based on what appears to be a variety of categories, from circulation, ad revenue, and strategic moves in the publishing industry. Being the data junkies we are here [...]
NBC’s Revolution is a Social Success
NBC’s Revolution is my favorite new show on TV. This could be due to the sword fights that take place several times an episode (Pro Tip: Sword fights are cool). But it could also be because the Revolution Facebook fan page doesn’t let me forget it’s there. Two weeks ago, Simply Measured ran a competitive comparison of the [...]
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