Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters

Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters Jay Shemenski Blogger Extraordinaire Simply Measured
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There are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. Oftentimes, innovation can serve as differentiation within your market, regardless of your brand placement, and experimentation is key to staying competitive in social media marketing. Many of these elements are the best forms… Continue Reading

Social Marketing Needs a Rebrand: How We Graduate to the C-Suite

Social Marketing Needs a Rebrand: How We Graduate to the C-Suite Kevin Shively Blogger Extraordinaire Simply Measured
Rebrand

In the late nineties, LEGO was a struggling toy company on the verge of bankruptcy. It’s hard to imagine when you think about LEGO as it is today, but at that time, the company was having trouble attracting new kids. The majority of LEGO’s loyal customers were adults who’d grown up playing with the classic… Continue Reading

Dangerous Social Marketing Habits and How to Break Them

Dangerous Social Marketing Habits and How to Break Them Kevin Shively Blogger Extraordinaire Simply Measured
DangerousHabitsofSocialMarketers

As social marketers, we’re developing some bad habits — habits that are preventing us from doing our best work, growing in our careers, and making a bigger impact on our brands. In order to fix these habits, we need to ask some tough questions, but that’s where the biggest bad habit kicks in: in many cases,… Continue Reading

5 Things I’ve Learned About Marketing Videos on Social

5 Things I’ve Learned About Marketing Videos on Social Jade Furubayashi Blogger Extraordinaire Simply Measured
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Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a “nice-to-have”. Over the course of a couple of years, this content medium has become a “must-have” and… Continue Reading

What Is “Dark Social” and Is It Something You Should Care About?

What Is “Dark Social” and Is It Something You Should Care About? Brewster Stanislaw Blogger Extraordinaire Simply Measured
DarkSocial

If you work for a social brand and have ever needed to dig into a traffic source report using your favorite web analytics tool, you may have noticed a giant bucket of ‘direct’ traffic and thought to yourself what is this? Are that many people really typing in “simplymeasured.com/blog/darksocialblogpost” into their browser? If it seems unlikely, that’s because… Continue Reading

5 Reports Every Social Marketer Should Have

5 Reports Every Social Marketer Should Have Bridget Quigg Blogger Extraordinaire Simply Measured
Maturity_blog

As a social marketer, you get a lot of “How’s it going?” questions. Behind your hip, creative veneer is a person who spends a lot of time reporting on your work. How can you reduce this review time? Here at Simply Measured, we talk with speedy marketers every day. And, we’ve noticed some patterns in… Continue Reading

How to Connect the Dots Between Social Activity and ROI

How to Connect the Dots Between Social Activity and ROI Lucy Hitz Blogger Extraordinaire Simply Measured
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I was recently a guest on the TechnologyAdvice Expert Interview Series podcast, where I talked with TechnologyAdvice’s Josh Bland about the next big social platforms, measuring social ROI, and how companies should define success on social. Below are a few highlights from our conversation. TechnologyAdvice: How does someone measure success from programs such as Snapchat or Pinterest, which are more about… Continue Reading

How to Create S.M.A.R.T. Goals for Social

How to Create S.M.A.R.T. Goals for Social Bridget Quigg Blogger Extraordinaire Simply Measured
SMART_blog

You’re smart. But, are your goals as S.M.A.R.T. as you? Way back in the early ‘80s, business guru Peter Drucker came up with a way to think about goal setting called S.M.A.R.T. (Clearly, this man was a marketer at heart since he created such an alluring acronym). We believe it can transform your social strategy… Continue Reading